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About loss aversion, bear markets and recessions...
Here’s something to remember during volatile markets when the desire to sell may be strong: Our brains are hard-wired to avoid loss....

Jim Parks, CFP, AIF
May 24, 20222 min read


Here's the most important question: Do you think the stock market will recover?
The editors of Business Week once thought the answer was a resounding, “No.” On August 13, 1979, the cover of the magazine declared: The...

Jim Parks, CFP, AIF
May 17, 20222 min read


The Federal Reserve Raised Interest Rates - What's next?
Few investors should have been surprised when the Federal Reserve raised interest rates after its May meeting. Throughout April, Fed...

Jim Parks, CFP, AIF
May 16, 20221 min read


Are you living the American Dream?
In a late March survey, conducted by an accounting technology firm, small business owners were asked if they were living the American...

Jim Parks, CFP, AIF
May 10, 20221 min read


"Be fearful when others are greedy and greedy when others are fearful"
"Be fearful when others are greedy and greedy when others are fearful," according to legendary investor Warren Buffett. It's a great...

Jim Parks, CFP, AIF
May 9, 20221 min read


Stock markets aren't the only thing that's been volatile...
Consumer sentiment has been bouncing around, too. The preliminary results for the April University of Michigan Survey of Consumer...

Jim Parks, CFP, AIF
Apr 26, 20222 min read


Talkin' 'bout my generation...
In the United States, we often describe groups of people by applying generational labels – Baby Boomers, Gen X, Millennials, and so on....

Jim Parks, CFP, AIF
Apr 19, 20221 min read


What's your parallel parking strategy?
A new research study, discussed in the Annals of Improbable Research, recommends that drivers reconsider their parallel parking choices...

Jim Parks, CFP, AIF
Mar 30, 20222 min read


Spring forward, fall back.
If you live in a state with daylight savings time, this may be the mnemonic device you use to remember that clocks gain an hour in March...

Jim Parks, CFP, AIF
Mar 22, 20222 min read


What gives life meaning?
Last spring, Pew Research asked people in several countries: What aspects of your life do you currently find meaningful, fulfilling or...

Jim Parks, CFP, AIF
Mar 8, 20221 min read


Tips for Saving for a Big Purchase
Are you contemplating a big purchase, such as a car, home, vacation, motorhome, etc.? Since you plan to spend the money anyway, you might...
jallen2727
Mar 7, 20222 min read


The great college debates.
During the past two decades, pundits across the United States have launched all kinds of debates about college and its importance. They...

Jim Parks, CFP, AIF
Feb 23, 20222 min read


The nature cure.
When you were a kid, your parents probably told you to go outside and play. Your mom and dad may have just wanted to get you out from...

Jim Parks, CFP, AIF
Feb 15, 20222 min read


The Dollars and Cents of the Olympic Games
Last week, China won the first gold medal of the Beijing Games with a victory in the mixed short track speedskating relay, beating the...

Jim Parks, CFP, AIF
Feb 8, 20222 min read


10 Insightful Tips From People Who Prove It’s Never Too Late
Let their stories be your inspiration as you set resolutions for 2022. Photo Credit...Aubrey Trinnaman for The New York Times By Lauren...
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Feb 4, 20223 min read


Which country is the most innovative?
The silver lining of the pandemic may be found in innovation, which has flourished as companies, economies and countries have adapted...

Jim Parks, CFP, AIF
Jan 25, 20222 min read


Moving to a Sustainable Community
Are you ready to plant roots somewhere, but a cookie-cutter suburban neighborhood doesn’t sound appealing? You might want to consider an...

Jim Parks, CFP, AIF
Jan 24, 20222 min read


It's a beauty revolution!
Many caretakers have experienced that jolting realization: It’s too quiet! Where are the children? Then, a discovery that leaves them...

Jim Parks, CFP, AIF
Jan 19, 20222 min read


Infrastructure and Economic Growth...
The bipartisan Infrastructure Investment and Jobs Act (IIJA) was signed into law last week, and the Build Back Better Act (BBBA) passed...

Jim Parks, CFP, AIF
Nov 23, 20212 min read


Low Energy?
Currently, there is a mismatch in energy supply and energy demand in many parts of the world. In some places, it is creating issues...

Jim Parks, CFP, AIF
Oct 12, 20212 min read
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