February 17, 2020
What's your favorite remedy for a hangover?
Consuming too much alcohol comes with an unwelcome side effect: the hangover. Symptoms of a hangover typically include dehydration, fatigue, vertigo, headache, nausea, and muscle aches. If you’ve ever had one you may understand the growing market for hangover treatments.
By one estimate, Americans experience 2.6 billion hangovers each year. That may be why market research analysts think hangover remedies have the potential to become a billion-dollar industry. The Washington Post reported the number of recovery (and ‘precovery’) treatments has ballooned during the past three years. So far, the hangover remedy industry has:
Offered treatments that include water-soluble tablets, capsules, beverages, and patches.
Attracted $10 million of Silicon Valley venture capital.
Birthed start-ups that generate strong sales during the first few months of operations.
The hangover market is small potatoes when compared to the market for alcoholic beverages ($1.4 trillion). However, the market for non-alcoholic cocktails is growing, too. In New York City, booze-free bars charge $13 a pop for dry cocktails.
Here’s a question: Are alcohol-free drinks a precovery hangover solution or a beverage?